If the website is in your way, go around it.
Everything on this site can be done by phone or email instead — a quote, a change, a certificate, a claim. Nothing requires you to fight a web page first. Below is what we aim for, what we already know is not right yet, and how to tell us when something blocks you.
The short version
We build to WCAG 2.1 Level AA as a working target. We do not claim the site fully conforms, because it changes every week and that claim would be stale immediately. Some things we already know are not right — they are listed below rather than left for you to discover. Everything we do can be done by phone at (479) 286-1066 or by email, and if a page blocks you, telling us moves it to the front of the queue.
A toolbar is not accessibility.
This site carries a third-party accessibility widget — the kind that changes text size, contrast and spacing from a floating button. Some people find those controls useful and we are glad it is there. But a widget sitting on top of a page cannot repair the page underneath it. It does not give an image a sensible description, it does not make a keyboard trap escapable, and it does not fix a form that fails without saying why.
Disability advocates have been consistent and public about that limitation, and we would rather repeat it than let you assume the button has it covered. If the widget is the only reason a page works for you, the page is still broken — and that is worth telling us, because it is the page we can actually fix. How to report it.
What we aim for, stated honestly.
Level AA a target, not a certificate
The recognized international reference, at the level most often cited in law and procurement. We use it to decide what to build and what to fix first.
Why we will not say the site is compliant.
Because it would not be true, and because the claim would be out of date the moment somebody published a new page. A site that ships weekly cannot be certified in the past tense. What we can say is that newer pages are built to the standard deliberately, and older ones are brought up as they are rebuilt.
What that looks like in practice: contrast checked rather than eyeballed, headings used for structure instead of for size, images described where the description carries meaning and left silent where it does not, keyboard order that follows the page, focus you can actually see, and no motion that starts on its own.
We test as we build. Testing is not the same as being used every day by somebody who depends on a screen reader, and we do not pretend otherwise. That gap is the entire reason the reporting route below exists, and reports get treated as bug reports rather than as feedback.
Six things we check on every page we build.
Readable, and not only by eye
Text contrast that holds up, headings that describe what follows, meaningful alternative text on images, and no information carried by color alone.
Everything reachable without a mouse
Tab through the page in an order that makes sense, see clearly where the focus is, and reach every link, button and accordion from the keyboard.
Plain words, predictable pages
Insurance is jargon-heavy by default. We write it out. Navigation sits in the same place, and forms say what went wrong rather than just turning red.
Works with the tools you already use
Built so screen readers, magnifiers and voice control can interpret the page, using current versions of the major browsers on desktop and mobile.
Nothing that moves or expires on you
No auto-playing motion, no carousels that advance on their own, and animation is reduced automatically if your device asks for that.
Big enough to hit
Buttons and links sized so they can be tapped reliably, with enough space around them, on a phone held one-handed in a parking lot.
What we already know is not right.
Published so you do not have to find these the hard way. This list is meant to change — a limitations section that never gets updated is a dead one.
- The quote forms and the client portal are not ours. The personal quote form, the commercial quote form and the client login all run on third-party platforms. We chose them, so we own the consequence, but we cannot edit their code. If one of them blocks you, call us and we will do the whole thing over the phone.
- The map on the contact page is embedded from Google and behaves the way Google's map behaves. The office address is written out in text next to it for exactly this reason.
- Documents from insurance companies — policy forms, declarations pages, carrier brochures — are produced by the carrier, and some are PDFs that were never built for a screen reader. Ask us and we will read one to you, summarize it, or request an accessible version from the carrier.
- Older pages and blog posts. The site is being rebuilt page by page and the newer pages are held to a higher standard than the ones still queued. If you hit an old one that fights you, telling us moves it up the list.
- Anything we have not found yet. We test as we build, but testing is not the same as being used by someone who relies on assistive technology every day. That gap is what the feedback route below is for.
You never have to use this website.
Every one of these reaches the same people, and none of them is a lesser channel or a special accommodation.
Three things that turn a complaint into a fix.
Send them to service@cribbinsurance.com or call (479) 286-1066. If gathering all three is inconvenient, send what you have — an imperfect report beats no report every time.
The page
The web address of the page where it happened, or a plain description if the address is hard to copy. Either is fine.
What went wrong
What you were trying to do and what stopped you. “The quote button does nothing when I press Enter” tells us far more than “the site is broken”.
What you were using
Browser, device, and any assistive technology, with versions if you know them. A problem that only appears in one screen reader is a different bug from one that appears in all of them.
What happens after you send it.
You get a reply from a person, not an autoresponder, telling you what we found and what we are doing about it. If we can fix it, we say when. If we cannot — because it sits inside a third-party tool — we say that plainly and tell you how to get the same thing done another way. Reports are handled as bug reports, not as feedback, and they move ahead of scheduled work.
Accessibility, in practice.
What accessibility standard are you working to?
The Web Content Accessibility Guidelines, version 2.1, at Level AA, as a working target.
Those guidelines are the recognized international reference and Level AA is the level most commonly cited in law and in procurement. We use it to decide what to build and what to fix. Being straight about the wording, though: it is a target we work toward, not a certificate we hold. We do not claim the whole site conforms, because a site this size changes weekly and any statement claiming otherwise would be out of date the moment somebody published a new page. Newer pages are built to it deliberately; older pages are being brought up as they are rebuilt.
There is an accessibility toolbar on your site. Doesn't that make it accessible?
No, and we would rather say so than let you find out the hard way.
The site carries a third-party accessibility widget that can change text size, contrast and spacing, and some people find those controls genuinely useful. What a widget cannot do is fix a page underneath it — it does not give an image a sensible description, it does not make a keyboard trap escapable, and it does not repair a form that fails silently. Disability advocates have been consistent and public about that limitation. We treat the widget as a convenience layer sitting on top, not as the accessibility work. If the widget is the only reason a page is usable for you, the page is still broken and we want to hear about it.
I can't use the website. Can I still get a quote and manage my policy?
Yes, entirely. Nothing here requires the website.
Quotes, changes, certificates, ID cards, billing questions and claims reporting can all be handled by phone at (479) 286-1066 or by email, and you are welcome at the office in Bentonville. The office is open Monday through Thursday from 9 to 5 and Friday from 9 to 4. Ask for whatever you need in whatever way is easiest for you, and if a particular format works better — reading something aloud, sending a plain-text summary instead of an attachment, taking details verbally rather than by form — say so and we will work that way. It is not a special accommodation, it is just how we would rather do it.
What should I include when I report an accessibility problem?
The page, what stopped you, and what you were using.
Those three things turn a report into something fixable. The web address of the page, a description of what you were trying to do and where it failed, and the browser, device and any assistive technology involved, with version numbers if you have them. If none of that is convenient to gather, send what you can or just call and describe it — an imperfect report is far more useful than no report. We will tell you what we found and what we are doing about it rather than closing the loop silently.
Are the quote forms and the client login accessible?
They are run by other companies, which is an honest limitation rather than an excuse.
The personal quote form, the commercial quote form and the client portal all live on third-party platforms. We picked those vendors, so problems with them are still our problem, but we cannot go into their code and fix an unlabeled field. What we can do is two things: raise it with the vendor, and take you through the entire process by phone so nothing depends on the form working for you. If a third-party tool is blocking you, that is worth telling us even though it is not our software, because vendor choices get revisited.
Can I get documents in a different format?
Yes. Ask and we will sort it out.
Carrier documents — policy forms, declarations pages, brochures — are produced by insurance companies and some of them are PDFs that were never built with a screen reader in mind. We can read one to you over the phone, send a plain-text or large-print summary of what it says, or ask the carrier for an accessible version. There is no form to fill in and no cost. Tell us which document and what format works for you.
Tell us what got in the way.
Or skip the report and just tell us what you need — a quote, a card, a certificate, a claim. We will do the whole thing with you on the phone and nothing will depend on a page working. If you are shopping, start a personal quote or a commercial quote, or call and we will take it down for you.
Cribb Insurance Group Inc. is an independent insurance agency licensed in Arkansas, Oklahoma, Missouri and Texas. This statement describes the agency's approach to digital accessibility. It is general information and it is not legal advice, and it is not a representation that the website or any part of it conforms to any particular standard, guideline, statute or regulation.
References to the Web Content Accessibility Guidelines describe a target the agency works toward. No claim of conformance, certification, audit result or legal compliance is made or implied. Accessibility of a website that changes regularly varies over time and by page, browser, device and assistive technology.
Third-party content and tools. Quote forms, the client portal, mapping, analytics, the on-site accessibility widget and material produced by insurance companies are provided by other organizations under their own terms, and their accessibility is outside the agency's control. Where a third-party tool prevents you from completing something, the agency will complete it with you by telephone or email instead.
Alternatives are available on request and at no cost. Assistance by telephone, email or in person is offered as an ordinary part of doing business rather than as a formal accommodation process, and requesting it does not affect eligibility, coverage, pricing or the handling of any claim.
Reviewed August 9, 2026. This statement is reviewed periodically as the website, its tools and accessibility practices change. Office hours are Monday through Thursday, 9:00 a.m. to 5:00 p.m., and Friday, 9:00 a.m. to 4:00 p.m., Central time.